Greetings Pizza Maker

by John Woodring in , ,


One of my favorite science fiction movies is The Last Starfighter. The story is about Alex, a teenaged video game wizard, who beats all the levels of the game "Starfighter" which pits the player in a simulated war against an evil empire. Little does Alex know that the game is actually a recruiting tool for an alien society needing warriors to repel a real invasion by an evil intergalactic empire. Our Earthling hero must use all of the skills he learned playing the video game to save the galaxy from tyranny. Game-based learning is one of the hottest topics in envisioning the future of education. Many of the skills needed to be successful in video games such as learning new skills, figuring out solutions to situations, and teamwork are considered vital skills in the 21st Century. It would only be a matter of time when a game would come out that would serve as a recruiting tool and it finally happened. Surprisingly, it is not from the military.

The game is the iPad app "Pizza Hero" and is published by Domino's Pizza. The player needs to create pizza with speed and accuracy to achieve the maximum amount of points. There is also a link to order your creation online when the game makes you hungry for that pizza you are slaving away to create. However, the aspect of the game I found most compelling is that if you demonstrate a high enough level in the game you may be invited to apply as a pizza maker at your local Domino's. At least that is what the game description in iTunes claims. I may never get to know if I have what it takes to become one of the elite Domino's pizza makers. So far it takes me too long to create a sad looking pie and the manager yells at me so much that I may quit if I don't get fired first.

Making virtual pizzas aside, this game is an interesting marketing ploy by Domino's. I am sure they hope people will get hungry for a pizza as they are tapping on those pepperoni and they will also tap on the order now button as well. Those people who are still out of work might also be playing this game as a desperate means to find employment. I am not sure how serious Domino's is about hiring pizza makers through their game but it would be cruel if they don't hire a few at least. This is not the first gimmick to use creative ways for companies to find employment. Once upon a time, Google secretly used a billboard with a complex mathematical formula to find potential engineers. If "Pizza Hero" proves to be a success in both selling pizzas and recruiting quality employees then I am sure other companies will also start using games to help screen potential employees. Our society is rapidly getting to the point where potential workers will need to demonstrate a skill to be hired and one skill I don't see a need for is filling in bubble sheets.